Let’s say you have a Twitter account, and one day, in a flash of supposed brilliance, you think of something clever but offensive and edgy. Your brain’s screening process falls prey to your quick wit, and you decide to Tweet it. Even though you don’t have many followers, somehow your Tweet goes viral. Before you know it, thousands of people you’ve never met are calling you the worst human being on the planet and demanding that you lose your job (or worse).
Justine Sacco and others
If you doubt how easily this can happen, take a look at Jon Ronson’s excellent piece in the New York Times Magazine, “How One Stupid Tweet Blew Up Justine Sacco’s Life.” In 2013, Sacco was a 30-year-old New York communications executive on…
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